Why is Your Website Important?


Why is Your Website Important?

If youu2019re a business in the 21stu00a0century and donu2019t have a website youu2019re missing a massive opportunity to generate new leads and more sales. Having worked within the digital marketing world for the past 5 years I have seen first hand how websites can improve businesses.

A website is no longer just a location for new/existing customers to get information on your business. Websites have now become effective tool for selling using ecommerce and promoting products/services using advertising such as Pay Per Click. As well as this, with enough optimisation through SEO a websites traffic can provide a great amount of promotion, that wonu2019t cost a single penny.u00a0

In this article I will run through some of the key reasons why a well optimised and responsive website should be at the top of your companyu2019s plan.

Return on Investment

You know exactly how much your website is going to cost, from hosting and domain prices to the initial build. With a good marketing plan and optimisation, a website can bring a positive return on investment very quickly.u00a0

Available 24/7

Your website is open all the time, with some maintenance needed and updates required for being well optimised. Your site can be selling to customers, giving information and gathering data without you even needing to be awake.u00a0


Your website is one of the best marketing tools you can have. Completely customisable around your needs and able to tell your customers exactly what you want them to know. Using your site with PPC campaigns can be a great way to acquire new sales and reach a wider audience than conventional advertising. It is also a lot more traceable and easier to report on the successes and failures to improve future advertising.u00a0

Brand Image

Your website says a lot about who you are and what you do. In most cases your site is the first thing seen and it makes a big impact on their first impression. Improving your website should be the first step into improving your brands image.


The level of tracking through tools such as Google Analytics is truly revolutionary. Google Analytics can provide so much information for your website, from how many users visit all the way to how old those users are.

The Bottom Line

To conclude this article, a website is much more than what it used to be. It is now a digital doorstep of your company. Peoples first impressions are very important, and for the modern world, first impressions come from websites.