What is On-Site SEO?


What is On-Site SEO?

On-site SEO is an expression you might have heard before whilst reading our blogs. We’ve referred to it in the past along with its brother, off-site SEO. We’ve explained what off-site is and how to perform it in our link building blog here. But, in this article, we will cover what on-site is and how to perform it to get the best SEO results.

On-Site SEO?

On-site SEO takes into account almost every aspect of SEO that is within one single website. It focuses on optimising each page to give crawl bots the best experience. We’ve spoken about crawl bots a few times and for an in-depth blog on them check out this article. The short and sweet version of that blog is that crawl bots travel around the internet indexing websites. When indexing a site they review the content and the HTML structure of each page for rankings.

On-site SEO is the process of the optimising the pages for these crawl bots. These bots are pretty clever however and they don’t just look to find keywords in content. They take a human approach to reviewing content and structure, changing how a page may rank. Below are a few points that these bots will look for and therefore are the main tasks related to on-site SEO:

  • What each webpage is about
  • Finding keywords throughout the content
  • How quick a page is to load
  • Content quality
  • How often a website changes and develops

Because of these points, it is important that content is clear and easy to read, using keywords and in a well-optimised manner.

Get the most from On-Site SEO

As we mentioned before Onsite SEO takes into account many different areas and in the past 3 years the directive of SEO has changed. No longer just focusing on keywords and their location, but also taking into account user experience.

User Experience

User experience is the newest development in SEO. Google (being the main search engine), no longer wants to see websites spamming keywords in an attempt to rank highly, as this is not user-friendly. Hence the move towards more and better content, the content does however still need to focus around keywords.

On-site content

Content is king nowadays and takes over from the previous monarch that was keywords. But, content needs to be good, it needs to read well and it can’t be churned out without a second thought. It needs to be useful to the reader and give the best overall experience. Content needs to explain what it’s about quickly and have real depth to make any sort of impact in rankings. If you’re really cheeky you can even use this content in developing your off-site SEO, but more about that is in our backlinks blog.


Keywords are still important as we mentioned, but they need to be used a bit smarter than before. Keywords can’t just be spammed, they need to be used within the content. Still using the keywords in important places like heading texts, but using a keyword too much is just as bad as not using it enough. Unfortunately, the keyword density isn’t an exact amount, there is no confirmed number of times to use keywords, but it is theorised that 2.5% is most likely the best. But using the keywords in content that flows is the best method.

On-site SEO in a nutshell

So On-Site SEO is a pretty complicated area of SEO, but if it wasn’t everyone would be doing it. Use on-site with your off-site to get the best results. Go through content, use tools like Moz to check content and make sure you’re always providing the best user experience.

If you do need help with your SEO get in contact with Channel Creative or check out our page here.