WHAT IS DIGITAL MARKETING
What is Digital Marketing?
Digital marketing refers to marketing through digital channels, be it through social media or search engine marketing. Although digital marketing covers a large range of areas, we will stick with the most important and widely used. Search engine marketing, website, social media and email marketing.
In this article, we will break down the different parts of digital marketing and why they are important to your business.
Types of Digital Marketing
Search Engine Marketing
Search Engine Marketing is a form of marketing when paid promotion is used to increase the visibility of a website. This form of advertising can be used in many different ways and the majority of advertising is done through Pay Per Click. You can read more about PPC here. Search Engine Marketing is an effective way of increasing non-organic traffic through to a website, but it requires time and research to get the best return on investment.
This can be an important addition to a digital marketing plan, especially for ecommerce websites. Clear and trackable conversion points and effective keywords can increase sales and revenue with minimal expenditure.
Website marketing is the use of a website to help drive sales. Although a website is not a paid advertisement it is still a very useful tool to have in a digital marketing plan. With correct optimisation for search engines and well written and designed content, a website can effectively become a billboard for a business. Read more about our SEO services and how they can improve your website here.
A website can be more than just a brochure to a company, it can become an active member of the team, taking bookings, sales and becoming a portal for customer information to name just a few abilities. Investment in a well designed and optimised website can massively improve any business’s online presence.
Social Media Marketing
Social media marketing comes in two forms, paid and unpaid. Paid is the use of paid promotions to increase the visibility and reach of posts and offers. Unpaid is using the capabilities of social media channels to organically reach out to new and potential customers. With good research and well-planned campaigns, paid promotions can be very successful for a business. Drawing in more customers as the campaign reaches out to more users. This can happen very quickly, whereas unpaid typically takes longer to build up an audience that will actively engage with posts.
Social media can be great for increasing organic traffic, but for quick results in increasing social media reach paid promotion is perfect. Bear in mind, however, social media takes a lot of planning and time in order to get any results.
Check out this article on the 7 steps for an effective social media plan here.
Email marketing is still a crucial part of digital marketing, even though in the past few months it has died down due to GDPR. With the new rules coming into effect email marketing has died down massively. However, if you follow our guidelines which can be found in our GDPR article here it can still be an effective tool. Email marketing is sending promotional or informative emails to help sway users within a data list to purchase a product or service.
Email marketing isn’t ass effective as it once was, and with the new rules in place, it has become a lot less used by digital marketers. There are obvious benefits, such as seeing who has opened the email and who has clicked on links, these links can also be tracked through to where a user enters a website to where they leave.
Why Digital Marketing?
From this article, we can see the different parts of what makes up a digital marketing plan. Each part of the plan has benefits and negatives, but comparing digital to traditional marketing, going digital provides more benefits than the alternative. With almost everything being trackable from the first contact through to sale it truly gives the best insight into what works and what doesn’t work.
For more information on Channel Creative and how we can improve your digital marketing get in contact with us here using the button below.