How Often Should You Update Your Website?

How often should you update your website?

Updating Your Website

Websites are typically the first thing potential customers will see. They’ll look at your website and get an instant idea of what your company/business is like. So, in order to always show off your best side, you might be asking yourself, ‘how often should I update my website?’ Well in this blog we’ll tell you exactly how often.

Oh, and just for reference, we’re saying updating, but we kind of mean upgrading your site. 

What is a Website Update?

A website update actually means two things. The ‘thing’ we’re talking about in this blog is the process of updating everything from the design through to the content. The other type of update is updating plugins, themes and content management systems. These updates are most common if you run a WordPress Website. 

screenshot-2019-09-16-at-15-49-22-1024x113-9306006

Updating Your Website?

As we’re talking about the process of updating your website, and how often you should update, we’ll give you a bit of background as to what updating your website actually means. It’s basically going through every aspect of your website to bring it forward to a more modern version. In many cases, regular software updates aren’t enough to fix older styles of sites. With the speed of technology now in progress sites can become outdated quickly. That’s why a full site update is recommended more and more often. 

How Often Should You Update Your Website?

As with most questions like this, the answer isn’t simple. However, we recommend updating your website every 3 – 4 years. In terms of regular software updates though, this should be weekly and definitely monthly. These updates are mostly for security, so keep this section of your site up to date. 

Why Update Every 3 – 4 Years?

Websites change a lot. Websites can quickly become outdated and show their age. In particular, if you run an older website on a less popular CMS or server, then a full website update might be the best option to improve efficiencies. 

By updating your site, you can effectively give it a new lease of life. Almost like how redesigning an old shop can bring in new customers. 

How to Update Your Site

Updating your site isn’t as complicated as it once was. In almost any case you can find a website designer/developer that can create you a new website. If you’re feeling particularly techy you can use a website builder to help create your newly updated site. 

Might be of interest – Website builder Vs Code

Transferring Your Website

If you’ve updated your site on the existing website, by creating an under-construction page and building it on hidden pages, then you don’t need to transfer anything. But, if you’ve created a building site so the old site can remain live you will have to transfer. This again isn’t super complicated. You just need to transfer all the files and database on to the existing domain name. Heres a helpful video on how to do this. 

Of course, once done you also need to upload a new site map to Google. This is basically so they know that the next time they index the site, things are going to be a bit different. Here is a useful link on how to do this. 

Useful link – Uploading a sitemap to Google

Conclusion: How Often Should You Update Your Website?

So, the simple answer is 3 – 4 years. After this amount of time, your website is most likely starting to look a bit aged. This is because of how fast things and tech develop. The more complicated answer is once you start looking old in comparison to the competition and other websites in your market place. 

For more information on updating your website get in contact with Channel Creative using the information below. 

Facebook
Twitter
LinkedIn