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How to Find Keywords for Website SEO

how to find keywords for website SEO

Keyword research is a critical component of any successful SEO (Search Engine Optimisation) strategy. It’s the process of identifying the words and phrases that people use when searching for information online. Then optimising your website to rank higher in search engine results for those keywords.

In this comprehensive guide, we’ll walk you through the steps to find keywords for website SEO. As well as explain why it’s crucial for your online success.

Why Keyword Research is Important

Before delving into the process of finding keywords, let’s first understand why keyword research is so vital for your website’s SEO:

Visibility and Ranking:

Search engines like Google use keywords to determine which websites are most relevant to a user’s query. By targeting the right keywords, you increase your chances of ranking higher in search results. This will then lead to increased visibility and more organic traffic.


Keyword research helps you align your content with what your target audience is searching for. It ensures that your website’s content addresses their specific needs and questions, making your site more valuable to visitors.

Competitive Advantage

Understanding which keywords your competitors are targeting allows you to identify opportunities and areas where you can outperform them. You can also uncover gaps in their strategies and capitalize on them.

Content Planning:

Keyword research informs your content strategy. It helps you create content that not only appeals to your audience but also meets their search intent. This is crucial for high-quality, engaging content.

Now, let’s dive into the steps to find keywords for your website’s SEO.

1. Understand Your Audience

The first step in keyword research is understanding your target audience. You need to know who your potential visitors are and what their needs and preferences are. As well as how they search for information online. This can be achievable through:

Buyer Personas

Create detailed buyer personas that represent your ideal customers. Understand their demographics, interests, pain points, and online behavior.

User Surveys

Conduct surveys or interviews with your existing customers to gather insights about their search habits. As well as the language they use when searching for products or information related to your industry.

Social Media Listening

Monitor social media conversations and discussions related to your niche. This can give you valuable insights into the language and topics that resonate with your target audience.

2. Brainstorm Seed Keywords

Seed keywords are the starting point for your keyword research. These are broad terms or phrases related to your niche or industry. List as many seed keywords as possible, and consider using tools like Google Keyword Planner. You can also use tools such as UberSuggest, or SEMrush to expand your list.

For instance, if you run a pet grooming business, your seed keywords might include “pet grooming,” “dog grooming,” and “cat grooming.”

3. Analyze Competitor Keywords

Competitor analysis is an effective way to discover keywords that are already working for others in your industry. Identify your main competitors and use tools like SEMrush or Ahrefs to find the keywords they are ranking for. Look for both organic and paid keywords to get a comprehensive view of their strategy.

4. Long-Tail Keywords

Long-tail keywords are longer and more specific keyword phrases that typically have less competition. While they may have lower search volume individually, they can collectively drive a significant amount of targeted traffic to your site. Long-tail keywords often indicate more specific search intent and can lead to higher conversion rates. For example, “best organic dog food for large breeds” is a long-tail keyword.

5. Use Keyword Research Tools

Keyword research tools are invaluable for discovering relevant keywords and assessing their potential. Some popular keyword research tools include:

Google Keyword Planner

This free tool by Google provides keyword ideas, search volume data, and competition levels.


SEMrush offers comprehensive keyword research features, including keyword difficulty, competition analysis, and keyword trends.


Ahrefs provides in-depth keyword data, including search volume, keyword difficulty, and competitor analysis.


This tool offers keyword suggestions, search volume data, and competitor insights.

It generates keyword ideas from Google’s autosuggest feature, providing a wealth of long-tail keyword suggestions.

6. Keyword Filtering and Prioritisation

After collecting a list of potential keywords, it’s important to filter and prioritise them. Look for keywords that are:


Ensure that the keywords align with your content and business objectives.

High Search Volume

Focus on keywords with a decent search volume to ensure there’s enough potential traffic.

Low Competition

Prioritise keywords with manageable competition, especially if your website is new or has lower domain authority.

Commercial Intent

Consider keywords that indicate an intent to purchase, such as “buy,” “discount,” or “review.”

7. Analyze Search Intent

Understanding search intent is crucial for effective keyword targeting. There are several types of search intent:


Users are seeking information, such as “how to groom a dog.”


Users are looking for a specific website or page, like searching for “YouTube.”


Users intend to make a purchase or take an action, such as “buy organic dog food.”

Commercial Investigation

Users are comparing products or services, as in “best organic dog food brands.”

Ensure that your chosen keywords align with the search intent of your target audience and create content that matches that intent.

8. Keyword Competition Analysis

Assess the competition for your chosen keywords. Keyword difficulty measures how challenging it is to rank for a particular keyword. Tools like SEMrush, Ahrefs, and Moz can help you evaluate keyword difficulty.

9. Create Content Around Keywords

Once you’ve identified your target keywords, it’s time to create high-quality content around them. Optimising each page or piece of content on your website to a specific keyword is crucial for success. Alternatively, you can optimise them for a group of closely related keywords. Incorporate these keywords naturally into your content, including titles, headings, body text, and meta tags.

10. Monitor and Update

Keyword research is an ongoing process. Regularly monitor the performance of your keywords and adjust your strategy as needed. Use tools like Google Analytics and Search Console to track your website’s rankings, click-through rates, and organic traffic. If certain keywords aren’t performing well, consider revising your content or targeting different keywords.


Keyword research is the foundation of successful SEO. You can find success by understanding your audience and identifying relevant keywords. Then creating optimised content to improve your website’s visibility in search engine results and attract more organic traffic.

Remember that SEO is a long-term endeavor. Staying up-to-date with keyword trends and user behavior is essential for continued success. Invest the time and effort into thorough keyword research, and you’ll be well on your way to success. Your website’s SEO and growing your online presence foundations are solid well planned keywords.