When it comes to setting up an online store, choosing the right ecommerce platform is crucial for your success. Not only does it affect the overall functionality and design of your store, but it also plays a significant role in your search engine optimisation (SEO) efforts.
In this article, we will explore the top ecommerce platforms and determine which one is the best for SEO.
Why is SEO important for ecommerce?
Before we dive into the best ecommerce platforms for SEO, let’s understand why SEO is crucial.
SEO is the process of optimising your website to rank higher in search engine results pages (SERPs). This means that when someone searches for a product or service that you offer, your website will appear at the top.
For ecommerce businesses, this is especially important. Because it can drive more traffic to your store and ultimately lead to more sales. In fact, studies have shown that the first page of Google captures 71% of search traffic clicks. With the top three results receiving the majority of those clicks.
Therefore, having a strong SEO strategy is essential for the success of your online store.
Top Ecommerce Platforms for SEO
Now that we understand the importance of SEO for ecommerce, let’s take a look at the top ecommerce platforms. We’ll look to determine which one is the best for SEO.
Shopify is one of the most popular ecommerce platforms, with over 1 million active users. It offers a user-friendly interface, as well as a wide range of customisable themes. A variety of apps and integrations to enhance your store’s functionality.
When it comes to SEO, Shopify has a lot to offer. It has built-in features such as customisable title tags and meta descriptions. As well as customisable URLs, which are essential for optimising your website for search engines. It also has a mobile-friendly design, which is crucial for SEO. This is because Google priorities mobile-friendly websites in its search results.
One unique feature of Shopify is its video banner section. This will allow you to add a video to your homepage. This can be a great way to engage visitors and improve your SEO, as videos are known to increase time spent on a website and decrease bounce rates.
WooCommerce is a popular ecommerce platform that runs on WordPress. It offers a wide range of customisable themes and plugins to enhance your store’s functionality.
One of the main advantages of using WooCommerce is its integration with WordPress, which is known for its SEO-friendly features. This includes customisable URLs, meta descriptions, and title tags, as well as the ability to add alt tags to images, which can improve your website’s visibility in image search results.
Additionally, WooCommerce has a built-in blog feature, which can be a great way to regularly publish fresh, SEO-friendly content on your website.
Magento is a powerful ecommerce platform that offers a wide range of features and customisation options. It is known for its scalability and is often used by larger businesses with high-volume sales.
When it comes to SEO, Magento offers a variety of built-in features, such as customisable URLs, meta descriptions, and title tags. It also has a built-in sitemap feature, which can help search engines crawl and index your website more efficiently.
One unique feature of Magento is its ability to handle multiple websites and languages, which can be beneficial for businesses with a global presence.
BigCommerce is a popular ecommerce platform that offers a variety of features and customization options. It is known for its user-friendly interface and its ability to handle high-volume sales.
When it comes to SEO, BigCommerce offers a variety of built-in features, such as customizable URLs, meta descriptions, and title tags. It also has a built-in blog feature, which can be a great way to regularly publish fresh, SEO-friendly content on your website.
One unique feature of BigCommerce is its integration with Google Shopping, which can help improve your visibility in Google’s search results.
Which ecommerce platform is the best for SEO?
After reviewing the top ecommerce platforms, it’s clear that each one offers its own unique features and benefits for SEO. However, when it comes to overall SEO performance, Woocommerce stands out as the best option.
However, this is for pure SEO and sometimes Woocommerce can seem difficult or hard to use. Here are our recommendations for the top three:
- Woocommerce: incredible for in-depth detailed SEO, can be difficult to use for beginners
- Shopify: Easy to use, set up and has some great SEO features, but can lack depth when advanced features are needed.
- Magento: Lots of SEO features and simple design, but lacks range of plugins to make ecommerce life easier.
How to optimize your ecommerce store for SEO
Regardless of which ecommerce platform you choose, there are some general best practices that you can follow to optimize your store for SEO.
Keyword research is the process of identifying the words and phrases that people use when searching for products or services that you offer. By conducting keyword research, you can determine which keywords to target in your website’s content and meta tags.
There are many tools available to help with keyword research, such as Google Keyword Planner, SEMrush, and Ahrefs.
Optimize your product pages
When creating product pages, make sure to include relevant keywords in the title, description, and URL. Additionally, use high-quality images and include alt tags to improve your website’s visibility in image search results.
Create high-quality content
Creating high-quality, SEO-friendly content is crucial for the success of your ecommerce store. This can include blog posts, product descriptions, and category pages. Make sure to include relevant keywords and use headings and subheadings to make your content more scannable for both users and search engines.
Backlinks are links from other websites that point to your website. They are an important factor in SEO, as they signal to search engines that your website is a credible source of information.
You can build backlinks by reaching out to other websites and asking them to link to your content, or by creating high-quality content that other websites will naturally want to link to.
When it comes to choosing the best ecommerce platform for SEO, Woocommerce stands out as the top option. However, regardless of which platform you choose, it’s important to follow general SEO best practices, such as conducting keyword research, optimising your product pages, creating high-quality content, and building backlinks.
By following these strategies, you can improve your website’s visibility in search engine results and drive more traffic to your online store.