what does a SEO consultant do?

what does an SEO consultant do?

If you’re a business owner, you’ve probably heard the term “SEO consultant” thrown around. But what exactly does a SEO consultant do, and why might you need one for your business?

In this article, we’ll dive into the world of SEO consulting and explore the role of a SEO consultant in helping businesses improve their online presence and drive more traffic to their website.

What is SEO?

Before we can understand the role of a SEO consultant, we first need to understand what SEO is. SEO stands for “search engine optimisation” and refers to the process of optimising a website to rank higher in search engine results pages (SERPs).

In simpler terms, SEO is all about making your website more visible and accessible to potential customers who are searching for products or services related to your business.

What Does a SEO Consultant Do?

What Does a SEO Consultant Do?

What Does a SEO Consultant Do?

A SEO consultant is a professional who specialises in optimising websites for search engines. They have a deep understanding of how search engines work and what factors influence a website’s ranking in search results.

Conducting SEO Audits

One of the main tasks of a SEO consultant is to conduct SEO audits for their clients’ websites. This involves analysing the website’s current SEO performance and identifying areas for improvement.

During an SEO audit, a consultant will look at factors such as website structure, content quality, keyword usage, and backlink profile. They will also use various tools and techniques to gather data and insights about the website’s performance.

Based on the results of the audit, the consultant will create a detailed report outlining their findings and recommendations for improving the website’s SEO.

Keyword Research and Optimisation

Another important aspect of SEO consulting is keyword research and optimisation. Keywords are the words and phrases that people use when searching for something on a search engine.

A SEO consultant will conduct thorough keyword research to identify the most relevant and high-performing keywords for their client’s business. They will then strategically incorporate these keywords into the website’s content, meta tags, and other elements to improve its ranking for those keywords.

Creating SEO Strategies

Based on the results of the SEO audit and keyword research, a SEO consultant will create a customised SEO strategy for their client’s website. This strategy will outline the specific actions and tactics that need to be implemented to improve the website’s SEO performance.

The strategy may include recommendations for on-page optimisation, content creation, backlink building, and other SEO techniques. It will also outline a timeline for implementing these tactics and achieving the desired results.

Monitoring and Reporting

SEO is an ongoing process, and a SEO consultant will continue to monitor the website’s performance and make adjustments as needed. They will use various tools and techniques to track the website’s ranking, traffic, and other key metrics.

Based on this data, the consultant will create regular reports to show their client the progress of their SEO efforts. These reports will also include insights and recommendations for further improvement.

Find out about some of the metrics an SEO consultant will use in our previous article.

Why Do You Need a SEO Consultant?

Now that we know what a SEO consultant does, let’s explore why you might need one for your business.

To start with, the cost of acquiring new customers with a good SEO strategy is 87 percent lower than with paid search, according to a study by Terakeet .

Expertise and Experience

SEO is a complex and ever-changing field, and it takes a lot of expertise and experience to stay on top of the latest trends and techniques. A SEO consultant has the knowledge and skills to help your business navigate the world of SEO and achieve better results.

They have likely worked with a variety of clients and have experience in different industries, giving them a well-rounded understanding of what works and what doesn’t in terms of SEO.

Time and Resource Savings

Implementing a successful SEO strategy takes time and resources. As a business owner, you likely have a lot on your plate and may not have the time or resources to dedicate to SEO.

By hiring a SEO consultant, you can save yourself the time and effort of trying to figure out SEO on your own. They will handle all aspects of your SEO strategy, allowing you to focus on other important aspects of your business.

Better Results

Ultimately, the main reason to hire a SEO consultant is to achieve better results for your business. With their expertise and experience, a SEO consultant can help your website rank higher in search results, drive more traffic, and ultimately, increase your revenue.

How to Choose the Right SEO Consultant

Now that you understand the importance of a SEO consultant, how do you go about choosing the right one for your business? Here are a few key factors to consider:

Experience and Track Record

When looking for a SEO consultant, it’s important to choose someone with a proven track record of success. Look for consultants who have worked with businesses similar to yours and have achieved tangible results.

Communication and Collaboration

SEO is a collaborative effort, and it’s important to choose a consultant who is willing to work closely with you and your team. Look for someone who is open to communication, provides regular updates, and is willing to listen to your input and feedback.

Transparency and Ethics

Unfortunately, there are some SEO consultants who use unethical tactics to achieve quick results. It’s important to choose a consultant who follows ethical SEO practices and is transparent about their methods.


A SEO consultant plays a crucial role in helping businesses improve their online presence and drive more traffic to their website. By conducting SEO audits, conducting keyword research, creating SEO strategies, and monitoring and reporting on results, a SEO consultant can help your business achieve better results and increase your revenue.

If you’re looking to improve your website’s SEO, consider hiring a SEO consultant to help you navigate the complex world of search engine optimisation. With their expertise and experience, they can help your business reach its full potential online.

For more support with your website’s SEO view our SEO Consultancy page here.