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How Much Does an SEO Consultant Cost

If you’re looking to improve your website’s search engine ranking and drive traffic, you should consider an SEO consultant. But how much does an SEO consultant cost? And is it worth the investment?

In this article, we’ll explore the cost of hiring an SEO consultant. As well as the factors that influence pricing, and the benefits of working with a professional SEO consultant.

Understanding SEO Consulting Services

Before we dive into the cost of hiring an SEO consultant, it’s important to understand what SEO consultants do.

SEO consultants are experts in search engine optimisation. They work with businesses to improve their online presence and visibility. They use a variety of techniques and strategies to help websites rank higher in search engine results pages (SERPs). This is all in an effort to attract more organic traffic.

Some common services provided by SEO consultants include keyword research, on-page optimisation, link building, and content creation. They may also provide technical SEO services, such as website audits and site speed optimisation.

The Benefits of Hiring an SEO Consultant

Working with an SEO consultant can bring numerous benefits to your business. These include:

Improved search engine ranking

By optimising your website for search engines, an SEO consultant can help your website rank higher in SERPs. This makes it more visible to potential customers.

Increased organic traffic

With higher search engine rankings, your website will attract more organic traffic, which can lead to more conversions and sales.

Expertise and experience

SEO consultants have specialised knowledge and experience in the field of search engine optimisation. This allows them to provide effective strategies and solutions for your website.

Time and cost savings

By outsourcing your SEO efforts to a consultant, you can save time and resources. Instead of spending time and money on learning and implementing an SEO strategy yourself.

Factors That Influence SEO Consultant Cost

Factors That Influence SEO Consultant Cost

The cost of hiring an SEO consultant can vary greatly depending on a variety of factors. Some of the main factors that influence SEO consultant cost include:

Experience and Expertise

SEO consultants with more experience and expertise in the field will typically charge higher rates. This is because they have a proven track record of delivering results. They can also provide more advanced and effective strategies for your website.

Services Provided

The specific services you require from an SEO consultant will also impact the cost. For example, if you only need basic on-page optimisation. The cost will be lower than if you require a comprehensive SEO strategy. This strategy could include keyword research, content creation, and link building.

Project Scope and Timeline

The size and complexity of your project, as well as the timeline for completion. This can also affect the cost of hiring an SEO consultant. A larger project with a tight deadline may require more resources and therefore cost more. Especially when comparing to a smaller project with a more flexible timeline.

Competitive Pricing

When researching SEO consultants, you may come across a wide range of pricing options. Some consultants may offer lower rates, while others may charge a premium for their services.

It’s important to keep in mind that the cheapest option may not always be the best choice. It’s essential to consider the consultant’s experience, expertise, and the services they provide when evaluating their pricing.

How Much Does an SEO Consultant Cost?

The cost of hiring an SEO consultant can range from £50 to £200 per hour, with an average cost of around £125 per hour. However, some consultants may charge a flat monthly fee or a project-based fee instead of an hourly rate.

Cost Breakdown

To give an idea of how much an SEO consultant may cost, let’s break down the average hourly rate to see how its allocated:

  • 30% for research and analysis: This includes keyword research, competitor analysis, and website audits.
  • 30% for on-page optimisation: This involves optimising website content, meta tags, and other on-page elements.
  • 20% for link building: This includes acquiring backlinks from reputable websites to improve your website’s authority.
  • 10% for content creation: Including creating blog posts, articles, and other types of content to attract organic traffic.
  • 10% for reporting and communication: This includes providing regular updates and reports on the progress of your SEO efforts.

SEO Agency vs Consultancy

There is a difference between an SEO agency and an SEO consultancy. It’s important to understand that an agency typically consists of a team of professionals. They typically offer a range of SEO services.

A consultancy on the other hand typically involves working with an individual or a small group. These are experts who provide strategic guidance and advice on SEO.

SEO Agency

An SEO agency usually has a larger team with specialises roles. These can include SEO analysts, content writers, link builders, and web developers. They can handle various aspects of SEO, including keyword research, content optimisation, technical SEO, and link building. This can be beneficial for businesses that require comprehensive SEO services and have a larger budget.

SEO Consultancy

On the other hand, an SEO consultancy often focuses on providing strategic advice and guidance to businesses. They may analyse your website and current SEO efforts, identify opportunities for improvement, and provide recommendations for optimisation. They can also help develop an SEO strategy tailored to your business goals. This can be a good option for businesses that have an in-house marketing team but need expert guidance to optimize their SEO efforts.

Breaking Down The Difference

Ultimately, the choice between an SEO agency and an SEO consultancy depends on your specific needs, budget, and resources. Both options have their advantages and can help improve your website’s search engine ranking and organic traffic. It’s important to carefully evaluate the services and expertise offered by different agencies or consultancies. This is to ensure you find the best fit for your business.

Is Hiring an SEO Consultant Worth the Cost?

Now that we’ve explored the cost of hiring an SEO consultant, you may be wondering if it’s worth the investment. The answer is yes, hiring an SEO consultant can be highly beneficial for your business.

By working with a professional SEO consultant, you can expect to see improvements in your website’s search engine ranking. Therefore, leading to more organic traffic, and overall online presence. This can lead to increased conversions and sales, making the cost of hiring an SEO consultant well worth it in the long run.

According to Backlinko. People that spend anything below $500 on SEO services were much more likely to be unhappy clients.

How Long Will it Take For SEO Success?

SEO is not an overnight development and takes a while for success to appear. We typically see results within 3 – 6 months. But, this can change on anything, from industry to the starting position of the website.

According to Google, “…in most cases, SEOs need four months to a year to help your business first implement improvements. Then see potential benefit.”


Hiring an SEO consultant can be a valuable investment for your business. Costs may vary depending on factors such as experience, services provided, and project scope. the benefits of working with a professional SEO consultant can far outweigh the cost.

If you’re looking to improve your website’s search engine ranking, consider hiring an SEO consultant. With their expertise and experience, they can provide effective strategies and solutions. This will all help your website succeed in the competitive online landscape.

For more support with your SEO view our SEO Consultancy page.