Demystifying Whats Ecommerce SEO Is

Demystifying Ecommerce SEO: Boost Online Sales

In today’s digital age, having an online presence is crucial for any business. Especially for those in e-commerce industries. With the rise of online shopping, it’s important for e-commerce businesses to have a strong online presence. As well as their websites being easily discoverable by potential customers. This is where e-commerce SEO comes into play.

E-commerce Optimisation with SEO, or search engine optimisation, is the process of optimising your online store to rank higher in search engine results pages (SERPs). By implementing e-commerce SEO strategies, you can increase your website’s visibility and drive more organic traffic, ultimately leading to more online sales.

In this article, we’ll understand what e-commerce SEO is and provide you with tips and tools to boost your online sales.

What is E-Commerce SEO?

what is ecommerce SEO

E-commerce SEO is the practice of optimising your online store to improve its visibility and ranking on search engines like Google, Bing, and Yahoo. This involves optimising various elements of your website, such as product descriptions, titles, images, and URLs, to make it easier for search engines to understand and rank your website.

According to Wolfgang Digital, 33% of overall e-commerce traffic comes from organic search.

Why is E-Commerce SEO Important?

by Willo Team (

In the face of growing rivalry in the e-commerce sector, it is essential for companies to distinguish themselves and be readily found by prospective customers. By incorporating e-commerce SEO tactics, you can enhance the visibility of your website and draw in a greater amount of organic traffic, ultimately resulting in increased online sales.

E-commerce SEO also helps to create a better user experience for your website visitors. By optimising your website’s structure and content, you can make it easier for users to navigate and find what they’re looking for, leading to a better overall shopping experience.

E-Commerce SEO vs. Traditional SEO

E-commerce SEO and traditional SEO have similar goals – to improve a website’s visibility and attract more organic traffic. However, there are some key differences between the two.

Traditional SEO focuses on optimising a website’s content and structure to rank for specific keywords and topics. On the other hand, e-commerce SEO also involves optimising product listings and descriptions to rank for specific products.

Another difference is the use of long-tail keywords. While traditional SEO may focus on shorter, more general keywords, e-commerce SEO often targets longer, more specific buying keywords that are related to specific products.

E-Commerce SEO Strategies to Boost Online Sales

Now that we’ve covered the basics of e-commerce SEO, let’s dive into some strategies that can help boost your online sales.

Keyword Research

Keyword research is a crucial aspect of e-commerce SEO. By identifying the keywords and phrases that your target audience is using to search for products, you can optimise your website and product listings to rank for those keywords.

There are various tools available to help with keyword research, such as Google Keyword Planner, SEMrush, and Ahrefs. These tools can provide you with valuable insights into search volume, competition, and related keywords.

Optimise Product Titles and Descriptions

optimising your product titles and descriptions is essential for e-commerce SEO. Make sure to include relevant keywords in your titles and descriptions, but avoid keyword stuffing. Your product descriptions should also be informative and engaging, providing potential customers with all the necessary information about the product.

Optimise Product Images

Images are an important aspect of e-commerce SEO. Make sure to use high-quality images that accurately represent your products. Optimise your images by using descriptive file names and alt tags that include relevant keywords.

Improve Website Structure and Navigation

A well-structured website with easy navigation is crucial for both user experience and e-commerce SEO. Make sure to organise your products into categories and subcategories, making it easier for users to find what they’re looking for. Use breadcrumbs to help users navigate back to previous pages, and make sure your website is mobile-friendly.

Utilise Internal Linking

Internal linking is the practice of linking to other pages within your website. This not only helps with website navigation but also helps search engines understand the structure and hierarchy of your website. Make sure to use relevant anchor text when linking to other pages, and avoid excessive linking, as this can be seen as spammy by search engines.

Leverage User-Generated Content

User-generated content, such as reviews and ratings, can have a significant impact on e-commerce SEO. Not only does it provide social proof for your products, but it also adds fresh, relevant content to your website. Encourage customers to leave reviews and ratings, and make sure to respond to any negative feedback in a timely and professional manner.

E-Commerce SEO Tools to Boost Online Sales

In addition to implementing the strategies mentioned above, there are also various e-commerce SEO tools that can help boost your online sales.

Google Analytics

Google Analytics is a free tool that provides valuable insights into your website’s traffic and performance. By tracking metrics such as bounce rate, time on page, and conversion rate, you can identify areas for improvement and make data-driven decisions to optimise your website.

Here’s a guide to setting up Google Analytics.

Google Search Console

Google Search Console is another free tool from Google that helps you monitor and maintain your website’s presence in search results. It provides information on your website’s indexing status, search queries, and backlinks, allowing you to identify and fix any issues that may be affecting your website’s performance.

Here’s a guide to setting up Google Search Console.


SEMrush is a comprehensive SEO tool that offers features such as keyword research, site audits, and backlink analysis. It also provides insights into your competitors’ SEO strategies, allowing you to identify opportunities and stay ahead of the competition.


Ahrefs is another popular SEO tool that offers features such as keyword research, site audits, and backlink analysis. It also provides insights into your competitors’ top-performing pages and keywords, allowing you to identify areas for improvement and optimise your website accordingly.


E-commerce SEO is crucial for any online business looking to boost its online sales. By implementing the strategies and utilising the tools mentioned in this article, you can improve your website’s visibility, attract more organic traffic, and ultimately drive more online sales. Remember to continuously monitor and analyse your website’s performance and make adjustments as needed to stay ahead of the competition.