Channel Creative SEO Services and Strategy

Channel Creative is one of the UK’s most proactive and effective SEO service providers.

All The Info You Need To Know About SEO Services and Strategy

Our agency is based in Northampton, ‘The Rose of the Shires’. We work with every type of business, from large international brands to small businesses looking to expand their reach. Our team covers every aspect of digital marketing, from content writers, web designers, web developers and, of course, SEO experts.

Our goal is to help drive traffic to your website, helping you to grow your online presence. We do this through our monthly SEO services, which improves the quality and reach of your website, to increase traffic and sales/enquiries.

Our SEO Agency's Approach

Our approach to any SEO campaign is never the same. Every business and client we work with has their own goals, industry and challenges. It is our job to help achieve, grow within and overcome them.

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What We Do

Everything we do is centred around you and helping your website grow. We use data-led information to improve the performance and quality of your website. From speed optimisation to accessibility and content, this all plays a factor in your user experience and search engine optimisation. We strictly follow Google Webmaster Guidelines to give you the reassurance of pure white-hat SEO.

As websites should never stop developing, we work with you monthly to help continuously grow your presence. We use tried and tested SEO strategies to perform keyword research and link building and develop your online content plan. All of this feeds into our overall SEO plan to ensure search engines value your website as much as you do.

What Our Monthly SEO Service Plan Looks Like

Our monthly SEO service plan changes from company to company as no market or client is the same. It is crucial we have good communication to understand what you need and want from our SEO company to make SEO work for you.

Our projects are for long-term growth and development and are broken down into different phases. 

Phase One - Getting Started

1

All good projects start with research and a conversation to get to know your type of business, your products or services, who you’re targeting and your current position. This typically takes place in a meeting, which allows us to openly discuss your current objectives and goals for the website and your marketing plan as a whole.

2

When SEO is broken down into the specific services and parts we can see how and why some websites do better than others. This is one of the most powerful tools to understanding your competitors as we can perform in-depth research to see why their rankings go up or down.

Within part 1, we’ll have asked for your list of main competitors, and we’ll also develop our own list of competitors based on who ranks for our current and goal keywords. We’ll then research why they’re doing well or not so well and add this to our actionable SEO strategy.

3

By this point, we’ll have a good understanding of you and your competitors, so now is the time to look at who is buying your product or service. We’ll use the data gathered from the previous two parts to develop the best approach to meeting your customer’s needs on the search results page.

4

Website audits are a big part of any SEO service plan. An SEO audit is a powerful and comprehensive tool that allows us to understand your website in more detail, from current content issues through to major pitfalls within link structure and meta information.

5

All of the previous sections lead up to keyword research. By following a clear plan we develop an increasingly detailed understanding as we work through the various stages. Keyword research is the catalyst for more traffic and is a detailed and complicated part of any SEO strategy. We use data such as traffic volume, relevancy, conversions and competition, as well as the website’s current positioning, to find the perfect keywords for your site.

We start at your current level with the goal of moving to more competitive terms as the website grows.

6

Site architecture relates to how your website links from one page to another. Within this part of Phase 1, we look to build a better flowing architecture, creating a better user experience for both website users and crawl bots.

7

Onsite optimisation is all about improving the website from a technical point of view. Using the website audit, site architecture and keyword research, we can enhance the quality of your website massively by performing the following steps:

  • New architecture layout
  • Optimisation of meta data
  • Improving anchor texts
  • Adding alt tags
  • Improving canonical tags
  • Updating robots.txt data
  • Creating 301 redirects where needed and removing old redirects
  • Improving sitemap condition
  • Improving front end code
  • Speed optimisation
  • Search Console Errors fixing

8

Content is crucial to any SEO agency strategy, as the content on a web page adds relevancy to keywords that can build traffic. Within this stage, we will perform the following:

Remove Duplicate content

We’ll perform a duplicate content check on all the pages and add canonical or 301 redirect links where needed.

Optimise Current Content

Our team of copywriters work closely with our SEO experts to improve website copy. The goal of copy is to add relevancy to keywords and to help persuade the user to take the next step into becoming a customer.

9

Backlinks are a crucial part of a website ranking factor. Large powerful websites can have millions of links, while smaller businesses may only have a few. However, it’s not just about the quantity of links but also the quality. We build strong quality backlinks. Within our backlink analysis, we also audit the current backlinks to ensure they’re not spammy or negatively affecting the quality of your website.

Phase Two - Monthly SEO Services

By now your website will be looking pretty amazing and, from an SEO perspective, is likely to be much better than your competitors. But what now? Does SEO end there? No, it does not. Next, we move onto our Monthly SEO services, where we improve all other aspects of SEO, increasing domain authority, improving content strategy and developing the website over time.

With our monthly SEO Service we perform the following:

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Link Building

By performing research and building connections and contacts within your industry, we reach out to like-minded businesses to gather new links that will help grow your authority.

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Content Creation

We can deliver impactful, interesting and engaging content that will help support your website's development, reach new keywords and help support link building. We help websites become content hubs for their industry. We can do this as SEO consultants, guiding you into writing amazing content, or we can use our creative team of content writers to develop your content.

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Schema Markup

Schema markups are a tool that allows your website to show more details on search engine results pages. Using schema data, we can help grow your website's presence on results pages and improve the trust search engines have in your website. We can show anything from reviews to recipes to product information and even answers to questions.

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Content Silos

Content Silos are a way of linking relevant keywords from one page to another through ongoing internal link architecture which helps boost specific web pages and help users convert.

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Reviewing and Developing

To get the most out of SEO services, we need to ensure we monitor your sites performance. We use tools such as Google Analytics, SEMRush, Google Search Console and aHrefs to ensure your website is constantly improving.

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Ongoing Audits

As websites don't stand still and can change over time, we perform weekly site audits on new links, new web pages and changes on server sides. This ensures your website is always looking its best.

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Why Channel Creative for Your SEO Needs?

Search Engine Optimisation is not easy, and with the constantly changing algorithms and new competitors, it doesn’t get any easier. That’s why you need an SEO agency that lives and breathes online marketing. You need an agency willing to expand and try new ideas to have the greatest success in the online search engine realm. Welcome to Channel Creative.

Anything We Missed?

If you have any questions or need some more support checkout out our FAQ’s. Or get in contact with us.

Our SEO Services

Local SEO

Improve your local business’s presence online to improve footfall and traffic.

SEO Consultancy

Get the reassurance and support you need to improve your online marketing.

Ecommerce SEO

Helping your online store maximise its potential through search engines.

SEO Audits

Understand why your website isn’t doing as well as it could be through SEO audits.

SEO blogs

View our latest SEO blog articles for insight and support for search engine optimisation.