Rich Snippets in SEO

Rich Snippets

SEO experts consider rich snippets as something most people should know about, but, not many actually do? In this article, we will look through what rich snippets actually are, how you can get them and what those could mean for your SEO. 

What are Rich Snippets? 

Rich snippets are not a new thing that has suddenly taken the digital world by storm, however, they are very beneficial. But what actually are rich snippets? To put it in very simple terms, they’re bits of extra information displayed on search result pages. 

When a search engine displays the results of a search term, they display the page title, the URL of the page and the description. I’ve added an image to give you a better understanding. 

With the addition of rich snippets, search engines are able to display a lot more information, from breadcrumbs through to images. Again we’ve added a picture to give you even more understanding. 

Why do you Want Snippets? 

Having rich snippets don’t actually help in rankings (according to search engines), however, they can increase the presences of your result. Having a large result of information can more inform users, which can help lead to clicks. So you might want these snippets as it increases the chances of click-throughs as more of users screen ratio is your listing. 

How to get Rich Snippets.

Search engines can choose what they want to display on their results pages. If you add rich snippet information to your site it doesn’t guarantee that search engines will display it. However, in order to add this information to your site and be in with a chance, you need to add specific data written in HTML. If you’re using WordPress you can also use plugins to help with this. 

WordPress Rich Snippets Link Plugin – Schema – All in One Schema Plugin

You can also use generates to generate the correct code that you can then simply copy into your website. Like this Visio Park Generator

Coding Rich Snippets

If you’re looking to directly code-rich snippet data into your website you need to write the HTML according to Schema information. A full list of the types of data that is possible to display through search engines is on their website.

I’ve added how you would display the review for an item below: 

<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="https://channelcreative.co.uk/"><div itemprop="name"><strong>Snippet maker</strong></div>
</a>
<div itemprop="description">Channel Creative Description</div>
<div itemprop="reviewBody">Information on the review</div>
<div itemprop="author" itemscope itemtype="http://schema.org/Person">
Written by: <span itemprop="name">Henry</span></div>
<div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Thing">
<span itemprop="name">SEO</span></div>
<div><meta itemprop="datePublished" content="2019-07-02">Date published: 07/02/2019</div>
<div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
<meta itemprop="worstRating" content="0"><span itemprop="ratingValue">5</span> / <span itemprop="bestRating">5</span> stars</div>
</div>

Conclusion

In main cases, website owners already display this information on their websites without the correct schema/snippet format. So it can only help your website by adding this extra formatting to your website. The added benefits outweigh the hour or two it will take to add this formatting to your site. 

For information on SEO, Schema and Rich Snippets get in contact with Channel Creative using the button below. 

Rich Snippets in SEO / Schema Data, what is it? What can it do for your SEO? and how to get it? Find out more in Channel Creative’s latest blog