Building a Stronger Digital Platform for a Leading UAE Domain Brand
The Project
tasjeel.ae required a newly developed website style that could better reflect its position in the UAE domain and hosting sector. The existing site needed to evolve into a more polished, efficient, and commercially focused platform that could support both brand trust and customer action.
Alongside the design and development work, the business also wanted to expand its organic reach. This meant creating a site structure that search engines could understand, while giving users a clearer route to important services such as domain search, hosting, email hosting, domain transfers, and support content.
The project needed to balance design, development, SEO, and performance. The website had to look professional, load efficiently, support conversions, and help tasjeel.ae compete more effectively in a busy digital market.
Combining Website Development With Search-Led Thinking
Our Approach
We worked alongside a fantastic designer to bring the new visual direction to life, using the imagery, layouts, and brand style to create a more refined digital experience. From there, we developed the website in WordPress, making sure the finished site was flexible, efficient, and easy to manage.
SEO was built into the project from the beginning. We used our search experience to support the site structure, page layouts, content organisation, and technical foundations, helping the website perform as both a brand platform and an organic growth channel.
Clearer Website Structure
WordPress Development
SEO-Led Page Planning
Performance and Usability
Conversion-Focused User Journeys
Creating a Faster Website With Stronger Organic Reach
The Results
The project helped tasjeel.ae improve both its website experience and organic visibility. With a stronger WordPress platform, clearer SEO foundations, and a more polished design, the business was able to support more traffic, more interaction, and a better user journey.
227% Increase in Keywords
tasjeel.ae achieved a 227% increase in tracked organic keywords. This helped the website appear for more relevant domain, hosting, email, and support-related searches across its target market.
208% Increase in SEMrush Assumed Traffic
The campaign delivered a 208% increase in SEMrush assumed traffic. This reflected the improved search visibility, stronger page targeting, and wider keyword reach created through the SEO strategy.
A New Fast and Efficient Website
The new website gave tasjeel.ae a faster, cleaner, and more professional digital platform. This helped the brand better reflect its position in the UAE domain and hosting market.
Increased Conversions and Site Interactions
The improved site structure and clearer user journeys helped increase conversions and interactions across the website. Visitors could move more easily from discovery to action, whether they were searching for a domain, exploring hosting options, or contacting the business.
Friendly, Professional & Proactive
“It is hard to find a company like Channel Creative. They are super smart and able to understand a new industry very quickly, which made the whole process feel smooth from the start. They took the time to understand our business, our audience, and the wider market, then turned that insight into clear, practical work that made a real difference.”
