The Project
Building Organic Visibility for a New Supplement Brand
My Moodeys was looking to kick-start its SEO and create a stronger route into organic search. The website was new, which meant the brand needed to quickly build trust, relevance, and authority within a crowded supplements and wellness market.
The challenge was to find search opportunities that were realistic for a new domain, while still supporting long-term growth. My Moodeys needed to reach a wide customer base, but it also needed a strategy that could help the website gain early traction before moving into more competitive keywords.
The project focused on building a strong content foundation around the brand’s products, ingredients, benefits, and wider wellness topics. This gave the website more ways to appear in search while helping users better understand the value of the products.
Our Approach
Creating a Search Strategy Around Products, Ingredients, and Benefits
We started by reviewing a wide range of competitors across the supplement, nootropic, adaptogen, and wellness spaces. This helped us understand how established brands were building visibility and where a new brand could find realistic opportunities to compete.
From there, we developed a content strategy that broke down the ingredients and effects of My Moodeys’ products. This allowed the website to target a wider set of keywords across product-led searches, ingredient research, benefit-led queries, and educational wellness content.
Because the website was new, it was important to identify keywords with a strong balance of search volume and lower competition. This gave My Moodeys the best possible chance of ranking quickly, gaining organic traffic, and building authority over time.
Competitor and Market Research
We reviewed how other supplement and wellness brands were performing in search. This helped us identify gaps, content opportunities, and lower-competition routes into the market.
Ingredient-Led Content Strategy
We built content around the ingredients used within My Moodeys’ products. This helped the website appear for users researching adaptogens, nootropics, and natural support for mood, focus, and energy.
Benefit-Led Keyword Targeting
The strategy focused on how people search for the effects they want from supplements, not just the products themselves. This allowed the brand to reach users looking for support with areas such as stress, focus, calm, energy, and wellbeing.
Low-Competition Keyword Opportunities
As a new website, My Moodeys needed to build momentum carefully. We focused on keywords that offered useful search volume without being dominated by larger, more established brands.
Authority Building Through Content
We used educational content to help build topical authority around the brand’s products and wider wellness themes. This gave the website a stronger foundation for future rankings and long-term organic growth.
The results
Laying the Foundations for Long-Term Ecommerce Growth
Results Coming Soon
