The Project
Helping a Family Law Firm Reach More People Across Liverpool
Maria Fogg Family Law needed to reach a larger customer base, particularly across Liverpool and the surrounding areas. The website was already gaining some traffic, but the firm needed stronger organic visibility to support business growth and take on more cases.
The challenge was to build search visibility in a sensitive and highly competitive legal market. People looking for family law support often need clear, reassuring, and practical information, so the website needed to do more than rank. It needed to communicate trust, experience, and care from the first interaction.
The project focused on improving keyword visibility, strengthening local SEO, and creating a more connected site structure that could help key service pages perform better across search.
Our Approach
Building a Search Strategy Around Trust, Support, and Local Visibility
We built a content strategy that optimised each core page around a clear set of target keywords. From there, we developed supporting content around these keywords to improve performance, answer important client questions, and strengthen the wider relevance of the website.
We also developed a new site structure to improve content clustering and internal flow between pages. This helped each new piece of content support the wider website, rather than working in isolation.
Alongside the website work, we focused on local SEO. This included improving how key pages performed for location-based searches and strengthening the firm’s Google Business Profile presence.
Keyword-Led Page Optimisation
We reviewed each key family law service page and aligned it with a focused set of search terms. This helped create clearer relevance for both users and search engines.
Supporting Content Strategy
Improved Site Structure
Local SEO Development
Google Business Profile Improvements
The results
Becoming Stronger Regional Presence in Family Law Search
The SEO project helped Maria Fogg Family Law achieve major growth across keyword visibility, organic traffic, and local search presence. By combining content strategy, site structure, and local SEO, the website became a much stronger source of visibility and enquiries.
