Case Study
Double Dutch Drinks SEO Project

Double Dutch Drinks SEO Project

Double Dutch Drinks is one of the leading businesses in the premium mixers and tonics industry, supplying drinks to major supermarkets while also selling directly through its own ecommerce store. As the brand continued to grow, Double Dutch needed an SEO strategy that could help it reach a wider audience, increase organic visibility, and compete more effectively across a busy drinks and ecommerce market.
  • Industry: eCommerce, SEO Project
Double Dutch Homepage Ipad down view
259%
Increase in SEMrush Keywords Public Information

The Project

Growing Organic Visibility for a Premium Drinks Brand

Double Dutch was looking to reach more customers through a stronger and more effective SEO strategy. The brand already had strong recognition, quality products, and a growing presence in both retail and ecommerce, but there was still a clear opportunity to increase visibility through organic search.

The project focused on helping Double Dutch build stronger rankings across product-led, category-led, and non-branded search terms. This meant looking beyond existing brand awareness and creating a strategy that could introduce the business to new users actively searching for premium mixers, tonics, cocktail ingredients, and related drinks products.

To achieve this, the website needed a strategy that could grow in stages. As the domain developed more authority, the SEO plan had to support larger keyword opportunities, broader product visibility, and stronger competition against more established ecommerce brands.

Our Approach

Building a Search Strategy That Could Grow With the Brand

We started with a detailed SEO audit to understand the website, the search landscape, and the opportunities available to Double Dutch. This allowed us to identify potential routes into stronger organic visibility and shape a strategy around both immediate gains and longer-term growth.

Through our auditing process, we uncovered clear paths to help the website target bigger and more competitive keywords over time. This meant building a strategy that could develop as the website and domain grew, allowing Double Dutch to compete with new brands and competitors at each stage of its SEO progress.

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We reviewed the website’s technical foundations, content structure, keyword visibility, and wider search performance. This helped us understand where the site could improve and where the strongest growth opportunities were.
We mapped out keyword opportunities across different stages of growth, starting with achievable terms before moving towards broader and more competitive searches. This gave the campaign a clear direction as the website gained more authority.
A key focus was increasing visibility beyond users already searching for Double Dutch by name. By targeting relevant non-branded searches, the strategy helped the brand reach new customers earlier in their buying journey.
We looked at how product, category, and supporting content could work together to improve organic performance. This helped create a stronger search structure around the products customers were actively looking for.
Alongside content and keyword strategy, we focused on improving the technical quality of the website. A healthier site gave the SEO work stronger foundations and helped search engines crawl and understand the website more effectively.

The results

Increasing Traffic, Keywords, and Non-Branded Reach

The SEO project helped Double Dutch Drinks significantly improve organic visibility, increase traffic, and reach more customers through non-branded search. By combining technical improvements with a staged keyword strategy, the campaign supported growth across both visibility and site quality.

259% Increase in Keywords

Double Dutch achieved a 259% increase in tracked organic keywords. This gave the brand greater visibility across product, category, and drinks-related searches.

 

209% Increase in Organic Traffic

The website saw a 209% increase in organic traffic. This reflected stronger rankings, improved keyword coverage, and a more effective search strategy across key areas of the site.

519% Increase in Non-Branded Traffic

Non-branded organic traffic increased by 519%, helping Double Dutch reach more users who were not already searching for the brand directly. This was a key step in expanding awareness and attracting new customers through search.

97% Site Health Score

The website achieved a 97% site health score, giving the SEO strategy a stronger technical foundation. This helped support crawlability, performance, and long-term organic growth.
Working with us

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“Henry has been a joy to work with. He consistently gets results and goes above and beyond his remit – from helping me fix the things I’ve broken on our site to even showing me how to code. You are in good hands with Henry – I highly recommend!”

Double Dutch Drinks
Jessie Siron-Fernandez - Marketing manager
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