The Project
Building Search Visibility in a Highly Competitive Professional Services Market
Chartergates sits within an industry where search visibility is often dominated by a small number of larger players. This made it important to find a route into organic search that was realistic, commercially valuable, and built around the firm’s specialist expertise.
The project focused on identifying opportunities where Chartergates could compete more effectively. Rather than trying to challenge every broad accountancy, tax, or legal search term straight away, the aim was to find clearer openings in the market where the firm’s knowledge could be used to create useful, targeted, and authoritative contentt.
Chartergates needed a strategy that could increase traffic, improve the quality of its website, and support more conversions from businesses looking for specialist advice.
Our Approach
Turning Technical Expertise Into a Stronger SEO Strategy
We started by looking closely at the Chartergates business, its services, its target clients, and the industries it supports. This helped us understand where the firm had genuine expertise and where that expertise could be turned into useful search-led content.
We then reviewed the wider market and competitor landscape to find SEO gaps that Chartergates could use to its advantage. This included identifying underserved topics, improving existing content, and building a content strategy around the firm’s specialist areas.
Industry and Competitor Research
Content Strategy Development
Improving Existing Content
Technical SEO Audit
Site Quality Improvements
The Results
Creating Better Foundations for Organic Growth
Results coming soon.
