Measure SEO Performance

SEO PERFORMANCE

Measure SEO Performance

SEO (Search Engine Optimisation) is as we all know a part of a well rounded digital marketing plan. But how do you actually know if your digital marketing plan is successful. In this blog we will explore the best ways to measure SEO performance. Hopefully after reading this you’ll have a good understanding of what is working for your Search Engine Optimisations plan and what isn’t. 

Measuring Search Engine Optimisation Success

We should all know what SEO is by now, it is of course the process of optimising your website for both on site (on your website) and off-site (off your website) for search engines. The goal is to have your site optimised enough that search engines see your website as a relevant search result for certain terms. This in turn leads to a website ranking high and gaining more traffic. 

Here are some of our best ways of measuring the success of these projects: 

Search Engine Website Traffic

You should hopefully have set up some form of Analytics for your website. The most popular version being Google Analytics. This is a very powerful and fairly simple tool for measuring website traffic and also conversions, We’ll stick with Google Analytics as it is the most popular. Find out how to set Analytics up here if you haven’t already

When logged into your account, scroll down and on the left hand side select acquisitions. Within this tab you’ll find where users are coming from to visit your website. Organic Search Traffic is basically users that have visited your site via search engines. The easy way to measure the success of your SEO project is by comparing this to previous months and even years. More organic traffic means your website is ranking higher on more searched terms.

Reduced Bounced Rate

Staying with search engine traffic, bounce rate is another area which is on Google Analytics. The bounce rate demonstrates the number of user that have visited a site, and then left the site without any further actions. A high bounce rate means that your site could be ranking for terms that it doesn’t really relate to. For example, a car company that sells Ford is ranking for a term related to Fiat, users looking for Fiats that come across this page will automatically leave the page. This is due to them not finding the right information. Causing a bounce, high bounce rate typically means poorly researched key terms. 

Conversions

Again with Analytics (its a pretty powerful tool), conversion. This isn’t so much directly linked to SEO, but it can be an indication. Conversions need to be set up on Analytics, for information on how to do that check out this article. Typically more conversion, with higher traffic and lower bounce rate means the website is very well optimised. If all these pieces come together and they’re increasing, your website is very well optimised. 

seo performance
Image credit – https://www.practicalecommerce.com/4-ways-increase-revenue-organic-search-traffic

SEO Tools

Search Engine Optimisation Tools are a very powerful source of measuring success. Using tools such as SEMRush and MOZ, users can find out a lot of information.These tools can tell you exactly where a website is ranking in search engine results. They can also inform on the quality of backlinks, on site optimisation and help with other aspects of digital marketing. 

Paid for SEO Tools

Paid for services such as SEMRush and MOZ are great tools. Typically costing around £100 per month. They’re very powerful, but can take some getting use to. Check out these videos on how to use both tools to the best of their abilities. 

https://www.youtube.com/watch?v=_RJMlhftXL8https://www.youtube.com/watch?v=dBOS3PGYpwk&ab_channel=Moz

Free SEO Tools

There are plenty of free SEO tools to help you improve your rankings. Of course Google just happens to have a bunch perfect for the job. In the first place, Google has Search Console. This allows you to request your website to indexed as well as helps you find out your current backlinks and your ranking position for a wide range of search terms. 

Search Engine Tools to Measure Performance

These tools are fantastic because they give users the ability to understand where their websites current ranking. They can also compare these to previous periods. Meaning true performance indications and benchmarking can be set. 

SEO Performance Conclusion 

As you can see there are a whole bunch of ways you can go out a measure how well your SEO project is doing. Just remember that SEO results don’t happen instantly, they can take a while until you really start yielding the hard work put in. Using analytics and SEO tools can help you understand where the website has come from. Proper analytics help gage success, not just for peace of mind, but also for feeding data back into the website. By doing this you can help build the website further and learn from shortcomings. 

If you’re looking for SEO help feel free to get in contact with Channel Creative. We’re more than happy to guide you through how SEO works or help you start your next project. Use the big button below if you’re interested.