Link building within SEO is the act of increasing the number of backlinks (links reverting back to a website) to a website. Link building can also be internal, this is improving internal links throughout a website, allowing users and search engines to travel around a site easily.

Having a low number of backlinks or having no backlinks to a site will reduce the quality of your SEO. This is because the website won’t be found by search engines. As we said in a previous article, search engines use crawl bots to travel through the internet indexing websites.

In this article, we will discuss what link building is, how and why it affects SEO and how to improve link building campaigns.

The Importance of Link Building

Link building is one of the key parts of SEO. It is overlooked which severely damages some websites. Moving on past halfway through 2018 and with changes to search engine algorithms coming out frequently, link building has stayed as one of the key parts to any SEO campaign.

Backlinks are a crucial part of link building but don’t get fooled into thinking that all you need is a lot of links heading back to your site. These links need to be good quality and relevant to your industry. Paying to have 100 links but on random websites throughout the internet is only going to damage your website’s reputation to search engines. 1 good quality backlink is worth more than 100 bad links.

Get Good Quality Links

So you might be asking how you get these golden backlinks. It’s not very easy, but if it was everyone would be doing it. It takes time and research in order to improve the number of good quality links. From my experience through various industries writing good quality content that has a benefit to readers is the best way of doing this. Getting in contact with as many magazines, blog and related websites is a great way to start. Build a relationship with these publications and send content that might be used on their site. This will then create a link to your site from theirs improving backlinks.

Improving internal link architecture should also be performed in order to keep your websites quality high. This can be as simple as login in into Google Search Console and checking for 404 errors. A 404 error is when a page can not be found.

The Cost of Link Building

The cost of building links is free, or at least it should be free if you’re doing it the right way. Paying for backlinks as I’ve previously mentioned is a no-no for search engines. Paying for these links will usually result in links coming from poorly optimised and badly ranked websites that will cost you a lot more than the initial price.

The real cost of Link Building is the time it takes. It can take weeks before your first backlink is created, but the value of that is much higher than £100 used to buy poor quality alternatives.


So… to conclude this article on what is the best way to improve backlinks and have a great link building campaign. Create good content and use connections throughout your industry to get publications to post your content and link back to your site. This process isn’t easy, but can dramatically improve your websites SEO.

If you would like to know more about link building and how we can help you improve your link building campaigns get in contact with us here or check out our page on SEO.