“Is my Website Optimised?”


“Is My Website Optimised?”

Is my website optimised is a common question I get asked. In order to help my readers/clients understand a bit more, I thought I’d write a quick (kinda quick) article. So we’ll cover how to find out if your website really has had any optimisation performed.

Most people should know if their website is SEO optimised from the get-go. If they’ve paid a designer to design and create their website they should have stated if they’re going to build the site to best SEO standards. Even if they say they have, this article will be quite useful for you to understand how well they’ve actually done it.

So let’s get cracking!

What is optimisation?

For this article and almost all of digital marketing, optimisation refers to the design/development of a website, that appeases search engines. An optimised website will rank higher because they’re generally better sites. This is because search engines rank sites that are good and user-friendly (typically).

Optimisation is all about how well your website/page/blog relates to a certain keyword. The whole point of optimisation is confirming to search engines that your website is very relevant to keywords your site wants to rank for. They also base it on user experience, meaning that your site might be very relevant, but if it’s pretty shoddily built the site won’t actually rank highly.

Is Your Site Already Optimised

Your site most likely isn’t optimised towards any search engine if you have to ask that question. I couldn’t find the exact number, however, from my research, only 1 out of 10 websites are actually optimised. (This number is increasing however as there is more demand for good SEO).

Your site is most likely not optimised for SEO, meaning that if you are ranking for keywords that bring in a lot of traffic, chances are you are the best of a bad bunch. The moment a competitor updates their website for SEO, you’re going to start dropping down the rankings.

In order to avoid that, we’ve created a short list to show you how well optimised your site is. Then you can check out plenty of our other articles on improving your SEO here.

Content Optimisation

Content is more and more important as time goes on. Content is one of the main driving factors behind ranking. Making sure your content is well written, user-friendly and focused towards keywords is the best move you could make to improving your SEO. But how do you find out if your existing content is good enough to rank highly?

Heading Tags

Heading tags might not seem like a big thing. You might just think they’re a design feature and that they don’t play any major role in ranking highly? Well, you’d be dead wrong! Heading tags especially h1 (heading one) tags are one of the best ways you can confirm to search engines that your page is about a certain topic. This is through the use of keywords in those tags.

In fact, one of the very first tests I do when checking the optimisation of a website is of the H1 tags. I do this by simply going to their website (Using Google Chrome), right-click somewhere on the page and select ‘view page source’. Once this page opens it shows me all the HTML text used on the page.  Use the search tool and search ‘</h1>’. This will basically show if they’ve used it, how many times and what keywords they’re hoping to rank for. If they haven’t used it, used it too many times or it doesn’t feature any keywords, I know pretty well for sure that this website has never looked at SEO.

Heading Tags SEO

Keywords in Content

Carrying on with keywords, I will also use that same tool to find keywords within the content. After looking at the heading tags (if they used them), I’ll then try and understand what keywords they’re hoping to rank for and how many they’re hoping to use.

If they haven’t got any that are obvious or they’ve used it too often I know that they’re probably trying to optimise their content, but they’re not doing a great job at it. If they have used it and used them well, I’ll then research the terms they’re using to find out how much traffic they could actually generate from them. If it’s not a lot I know that they might have done some onsite optimisation, but they’re lacking in keyword research.

Meta Tags

Meta tags are a bit of old news now, however they still do play some role in the optimisation of a website for search engines. Following on with keywords, I now should have a pretty good understanding of the keywords used by the website. I will then look at how well they’ve used these terms in the meta tags.

Overly optimised meta tags aren’t that valuable any more. However, if they’ve used their keywords well in these areas I’ll know for sure that this website optimisation is pretty good. Because this small addition can help in confirming that this website is about that specific topic.

Meta tag Test

Alt Tags and Images

I’m hoping everyone knows what an alt tag is, but if you don’t check out this quick article on What Are Alt Tags. Again using the ‘View Page Source’ tool, I’ll be able to see the alt tags for images. This is just another confirmation of whether the site is SEO optimised and also the length to which they have optimised it.

Img alt tag seo checker

Website Build Quality

Moving away from the actual content of the website, it’s time to look at the build quality of the website. As we said before, search engine ranking factors also play close attention to user experience.

So what is it about the build quality that you should be looking for to understand if your websites SEO optimised?

Broken Links

As we get further into these checks we need to use more tools. Most of these tools are free, but some, of course, do cost a bit of money. (You can just get free trails and cancel if you’re just doing it for yourself, but don’t tell anyone I told you that, okay!).

You need to check if the website has any broken links. This typically happens after the websites built, when the owners of the site try to change things. Broken links aren’t 100% known to be bad for SEO, but they’re not very user-friendly. To check for broken links you can use free sites like this Broken Link Checker.

Backlinks and Outbound Links

I’ve done a whole bunch of articles on backlinks, you can check them out in our Backlink blog here. But basically, you’re checking to makes sure that you do in fact have some backlinks, how many you have and whether they’re good links or not.

Backlinks are no longer the be all and end all of SEO as they were for a few years. It’s now more important about the quality of the links and content around the link. To check for this, you can use tools like SEMRush or MOZ. When I check, if there are no links, I know that this website has never properly done any off-site SEO.

Sitemap Uploaded?

This is basically the very last test. If you’ve been researching a website, especially a new website to look over its SEO. Then you should defintely check to see if Google has the sitemap. If there is no uploaded site map and the website is new, you can almost be 100% sure that Google will not be indexing that website anytime soon. (Unless there are a whole bunch of backlinks on the site already).

The sitemap upload is a Web Master requesting to search engines to come and index their site. When the site has been fully indexed, it will then start showing on search engine results.

To test for that you just need to use a few pieces of software like this website SEO Checker and Sitemap Checker. For instructions on how to upload a sitemap check out this video below:

Is my Website Optimised Conclusion

So let’s round up this article here. We now know how important it is to have a website that ranks well. Higher rankings on popular search terms almost always equal more traffic, more traffic typically leads to more sales, meaning more money. Who doesn’t like more money?

You need to make sure that your website is SEO optimised. In order to do that you can follow those steps above, like checking the content and off-site SEO efforts. If the content is good and the site is well built, but there is still no ranking then you need to start producing more good content. Start writing a blog on topics within your industry and keep on tracking. Don’t forget it can take up to 3 months before all the results of your SEO efforts are fully picked up. Just remember to upload a Sitemap to Google.

If you need any help to improve your sites SEO efforts get in contact with Channel Creative. Use the big button below to get in contact with Channel Creative for your next SEO project.

(Side note we’ve just increased the traffic for a number of our client’s websites by over 1300%. Producing over £10,000 worth of traffic).