How to Find Keywords

Find Keywords For Your Website

Keywords are a vital part of digital marketing. Keywords feature in almost every aspect of digital marketing, from Social media to YouTube videos through to pay per click advertising. Keywords are so crucial because they inform search engines and other digital outlets what your site, page or video is about. But how do you find keywords? 

In this blog, we’ll look at how to find keywords, specifically, keywords for organic search traffic. By organic search traffic, we mainly refer to SEO. So this is basically how to find keywords for SEO on your website. 

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What Are Keywords? 

Keywords, also known as key terms are a crucial part of SEO. They are essentially the terms that your customers or website users search when trying to find information online. So if I was searching for tigers, because I wanted to know more about those big cats, tigers would be my keyword.

Why Are Keywords Important?

Keywords are so important because by knowing what customers are searching, you can optimise your site around this term. Most internet users will use the same if not very similar terms to search for tigers, most likely just using the word tigers. Of course, the term tigers might be very competitive (it is), because of this you might need to find lesser searched terms that are easier to rank for. (Ranking, basically means that you appear in the search result). 

Why Not go For the Most Search Term?

Highly searched terms look great, they get a lot of attention which means you could gain way more traffic, right? Yes and no. Ranking for these terms would be great, let’s say tigers get 1,000 searches, this is great and if you rank in the top three statistically you’ll gain a lot of traffic. But if your site is new and only just had optimisation around the term tigers you’ll find it very hard to beat these sites ranking already. So by going for a ‘long tail’ term, like ‘tiger information’, you’ll start ranking a lot faster. Meaning that you’ll gain more traffic faster. Building into more competitive terms is the goal of SEO. Start small and grow the site, jumping straight into a competitive term will yield very low results for a long time.

Short Tail Vs Long Tail

Short tail and long-tail terms are essentially the same things. They’re both terms that users search to find out information online. 

Short Tail

Short tail terms are those that are very precise and surprisingly this means they’re normally pretty short. By being short, they’re more likely to have searches. A term like ‘tiger’ is a perfect example. It’s short, very competitive and will bring a wide range of results, from Leicester Tigers through to tiger adoption information. 

Long Tail

Long-tail terms are, surprisingly again, longer search terms. Basically meaning that the users searching these terms are searching it for a specific answer. Longer tail terms are great, but they get searched less. For example, ‘facts about white tigers’. This terms volume is way less, meaning less overall traffic. But, it is very precise, meaning that you’re a lot more likely to cover this search into a view, conversion and new customers. 

So How to Find Keywords? 

Keywords aren’t actually that hard to find. When planning content, both for blogs and pages, keyword research needs to be undertaken. So what’s the first step to completing this research? Well, we find the best way is to do a mind map. Jot down any ideas you have for what customers might be searching around your product, service or website. Use these notes and go to Google Keyword Planner or if you’re a bit more spendy, use SEMrush or Moz. Use these notes in their search tools and find out how often something is being searched. 

These tools will display a lot of information, from search volume through to ‘CPC’ (cost per click) to difficulty. Try and understand what your current position is in terms, for example, if you only rank for 5 terms, and you’re ranking outside the top 10 for all of these, don’t go for a competitive term. By competitive we mean a term with more than 1,000 searches per month. 

What Term is Right When Finding Keywords? 

We just mentioned about what you should and shouldn’t try and rank for when you’re still small. So what term is right? Well, its all about picking your battles when finding keywords. If you’re writing a blog topic, write it based on long-tail terms. Pick something with a low search volume, around 10 – 50. These terms aren’t going to bring in 1,000’s of users, but 10 new users per month is better than 0. Pages you can go a bit more competitive and use more short-tail terms. 

Conclusion: Finding Keywords

Finding keywords is not a difficult process, especially with all the tools now available. But you need to understand your competition and yourself, or else you’ll never get anywhere with rankings. The best advice is to start small and grow. Pick your battles and grow over time, SEO is a slow process, focus on good content with accurate keywords. 

For more information on keywords and how to use them on your website, get in contact with Channel Creative using the button below.