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Paid Search Vs Organic Search: Which is Right for You?

paid search vs organic search: which is right for you?

Paid search and organic search results bring in website traffic in very similar ways. Both display websites based on searched terms and both are heavily affected by page relevancy to the search terms. However, the big underlining difference between these two sources of website traffic is that one is not organic (paid for) and the other is (free). In this article, we will look at paid search vs organic search to help you decide which is right for you. 

Does PPC Help SEO?

Does PPC help SEo

If you have ever ran a PPC campaign before you might have seen an increase in your SEO rankings, more traffic, more organic conversions and so on. But is this really PPC having an effect on your SEO? Does PPC help SEO? In this article, we will look at how PPC can and can’t affect your SEO. 

PPC costs

PPC cost

PPC (Pay Per Click) is a form of digital advertising. As with any advert, PPC costs money to perform. It’s different from most other forms of advertising due to variation in cost and its traceability. Search terms and location effect PPC costs.