Why PPC Advertising PPC also is known as Pay Per Click is a form of online advertising. Where the advertiser pays a fee for each click, hence the name. PPC comes in many forms, including advertising with website banners, search engine adverts and video ads. By far the most popular is search engine and banner …
Paid Search vs Organic Search Paid search and organic search results bring in website traffic in very similar ways. Both display websites based on searched terms and both are heavily affected by page relevancy to the search terms. However, the big underlining difference between these two sources of website traffic is that one is not …
Paid Search Vs Organic Search: Which is Right for You? Read More »
Managing a PPC Campaign Managing a PPC campaign can be a lot like managing a website or any other form of marketing. Testing and reapplying ideas can help boost your campaign and improve your ROI (return on investment). In this short snappy article, we’ll look at what you can do in house to improve the …
DYNAMIC SEARCH ADVERTS What are Dynamic Search Ads? Dynamic Search ads are one of the newest additions to Google’s Adwords Manager. Dynamic Adverts offer an easier way for advertisers to target a larger group, with less work in keyword research. Dynamic Search Ads aim to allow regular web masters and advertisers to promote their website …
WHAT IS COST PER CLICK (CPC)? Cost Per Click (CPC) Explained Cost Per Click (CPC) is a term you may have heard whilst looking at starting a new Adwords campaign or really any form of advertising on the internet. But what is CPC, how is it worked out, how can you find a keyword’s CPC …
PPC BENEFIT SEO? Does PPC Help SEO? If you have ever ran a PPC campaign before you might have seen an increase in your SEO rankings, more traffic, more organic conversions and so on. But is this really PPC having an effect on your SEO? Does PPC help SEO? In this article, we will look …
HOW DOES PAY PER CLICK WORK? How Does Pay Per Click Work? How does pay per click work? It might seem like a simple question, an advertiser pays a fee every click their advert receives. For the user, they will see an advert in multiple locations, like on Youtube Videos, as banner adds and as …
PAY PER CLICK RESULTS How to get Pay Per Click Results How to get pay per click results can often be misunderstood, there are two ways of looking at pay per click results, one being conversions the other being impressions and click-throughs. Both have benefits as they raise awareness of products and services as well …
5 BENEFITS OF A WEBSITE 5 Benefits of a Website for Small Businesses A website might seem like a given, every business pretty much has one, right? 50% of small businesses don’t have a website according to Telstra. That’s a large number of businesses that are missing out on a huge amount of potential business. …
COST OF PPC PPC Costs PPC (Pay Per Click) is a form of digital advertising. As with any advert, PPC costs money to perform. It’s different from most other forms of advertising due to variation in cost and its traceability. Search terms and location effect PPC costs. Different search terms have different competition and different …
Copyright Channel Creative 2020 | Privacy Policy