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SEO Case Study

Love Taste

Love Taste Image

132%

More Organic Users

85%

Increase in Organic Sales

1

Overview

Love Taste was a B2B smoothie manufacturer that moved into the B2C market. They provide some of the tastiest smoothies in the UK.

2

Their Needs

During the pandemic, Love Taste moved into the B2C market and required organic marketing to help them reach their sales requirements.

3

The Project

The project started in March 2020 and carried on until the company was moved to another managing company and their website changed.

The project started with a full audit of all of their products, pages and blogs. We began researching the market and competitors to create a strategy to help them reach their goals.

The strategy began with updating web page and product page content. This was based on keyword research and conversion rate research to understand buying terms within their market.

Following the inclusion of the new content, the next step was to create a content hub to act as a location for their customers to go to find out the latest information on nutrients and health. We also used the content hub as a source of backlink opportunities, helping improve their authority.

4

The Result

The result was a large increase in organic traffic and sales from organic sources. Within 6 months, traffic had increased by over 100%, and sales were increasing in a similar manner.

As well as this increase, backlinks increased from 500 to 3,400 within the same time frame. The backlinks are still there today, even though the website has since moved.

The website has since changed owners, and their digital marketing efforts have moved in-house.

Love Taste Graph
Love Taste Graph 2

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