SEO Case Study

Leader Systems

Leader System skyline


more Top 3 Keywords


increase in Organic Traffic in 6 Months



Leader Systems is a market-leader in fire installation and emergency lighting in some of the most spectacular locations across the UK. 


Their Needs

Leader Systems set Channel Creative the goal of increasing organic traffic to their new website and help grow their brand identity. 


The Project

The project started in the Spring of 2022 and is ongoing. As with all our projects it started with research and a technical SEO audit. This took place over 2 months to ensure we had all the information required to make a positive impact on their organic traffic.

Post audit we knew they would need to have their content rewritten with new goals in mind, focusing on providing a lot of user information and meeting certain keywords.

The database within the sector required a lot of specialist information and also high-quality case studies to showcase their work.


The Result

The result was an increase of over 300% in organic traffic over 6 months. The database proved to be very responsive to increases in content quality and length. We continued with a content writing strategy to provide more information about their case studies and the services they provided.

Leader Systems noticed a 67% increase in enquiries through their online forms compared to the previous year. As well as increasing organic traffic and enquiries, the time spent on the site increased to 3 minutes.

The largest and most impactful increase was in organic traffic, as seen in the graph below. This is also noticeable in SEO softwares.

Leader systems graph

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