5 MUSTS FOR A NEW WEBSITE
5 Things New Websites Must Have
Websites are seen as a gateway into a business. A website is often the first place a potential customer will visit to find out more about the business. Because of this, it is important that a website has these 5 things in order to run a successful website.
In this article, we will go through the must-have features of any new website (in our opinion).
Clear Compelling Content
The first part of a website which is seen straight away is the content. Content is crucial, for every part of the site. Good content can not only lead potential customers through to purchasing or connecting. It can also bring in new customers through SEO. So what makes content good, and how can this content lead potential customers to convert?
Content needs to be targeted and engaging. By targeted I mean it needs to have keywords throughout, you can read more about the use of keywords in our previous article here. The content needs to engage with the audience. Knowing the target demographic of the business will help to improve engaging content. Write in a way that isn’t too confusing and features eye-catching words that keeps customers locked in.
Search Engine Optimisation (SEO) is crucial for any new website. SEO is ensuring web pages feature at the top of search engine results. This can be achieved in a number of different ways but should be used throughout a site. This helps maximise the number of visitors possible.
SEO isn’t a one-off thing, it takes time and research to make sure it is done right. SEO links in with our previous point about content. Content and SEO go hand in hand, keywords used in content and headings are one of the first steps in optimisation. As well as speed and link architecture, making sure the website runs quickly and features no dead links. These can all be achieved easily using deadlink checkers and leveraging cache files and compressing images. Lastly is backlinks, backlinks are when another website links back to a page on the website, this creates another route for crawl bots to index a website through, check out our article on crawl bots here for more information.
Call to Actions
This part is quite simple really. But nevertheless, it is a part that is often missed on a lot of websites. Call to actions are instructions for users, aimed to lead those users towards an end goal. Call to actions can be as simple as telling a user to fill in a contact form. However, there is often more to it which is overlooked.
Call to actions need to be seen early, using a larger font to catch the eye for the main direction. a small font below for more detail and a decisive button below to evoke a click. The location of the call to action should be near the top of the page. A higher placement reduces the chance of the user bouncing
One might be asking what is HTTPS? Well, if you look up at the search bar of your browser you will see a small padlock, this lock indicates that the website you are currently on has HTTPS. Every website is HTTP which stands for HyperText Transfer Protocol, secure websites are HTTPS which is the same, but with Secure on the end. This means the website is secure and encrypts the content flowing from the website server, through to the user’s browser, meaning that a hacker, can’t access the information between the browser and the hosting server.
How do you get a website to be HTTPS? Using an SSL (Secure Sockets Layer), which is the standard security technology for establishing an encrypted link between a web server and a browser (I’ve taken that directly from Google). Purchase the SSL, either from an external source or through your hosting provider. Install into the website using the instructions from the hoster, then change the settings on the website to force the browser to load the HTTPS instead of the HTTP. Simple as that, now the website will not only be more secure for yourself and your users but also rank better on search engines.
Ability to Grow
The last thing that a website must be able to do is to grow. There is no point in creating a website that can’t grow and develop as its needs change. I say this because there has recently been a surge of websites using WIX and Squarespace for example. These are great tools for a simple website but don’t allow the growth of a traditional website.
Investing in a website that can grow to the needs of the business can make development faster and easier. Adding e-commerce, login areas and new features can be created cheaper than developing a whole new site to add these features. Using a tool such as WordPress and Drupal might seem more confusing, but it opens up a lot more opportunities than a limited platform such as WIX.
Following these top five features any new website should have, a website can essentially become future proof as well as improve the marketability. Good content helps drive site conversions, allowing the return on investment to happen sooner. It also links in with SEO and brings more users to the site, increasing the sites reach. Keeping the site secure adds to the overall user experience as it forms a new level of security. Finally creating a site that can be developed with time means a website won’t need to be overhauled for a longer period of time.
If you need more information on website management and development get in contact with Channel Creative using the links below.