5 Benefits of a Website for Small Businesses


5 Benefits of a Website for Small Businesses

A website might seem like a given, every business pretty much has one, right? 50% of small businesses don’t have a website according to Telstra. That’s a large number of businesses that are missing out on a huge amount of potential business. 60% of consumers say that they won’t shop on a website that seems outdated according to a Vistaprint report. That 50 % of businesses better have an up to date website or they could miss that 60% of consumers. So what are the benefits of a website for a small business?

In this article, we will go through the top 5 benefits of a website for small businesses. After this, you should be pretty convinced that any small business should have an up to date website.

Benefits of a Website

1 – Website Sales

Our first website benefit is the ability to make and create new sales opportunities. As we mentioned earlier 50% of businesses do indeed have a website. These businesses could be your competition. Meaning if you don’t have a website their stealing potential customers from you. Especially for businesses with e-commerce based websites. E-commerce sites give the ability to buy from a website, meaning sales happen a lot faster.

Having a website opens up a whole new avenue to increase sales, from e-commerce to help close a sale. Even a simple website can help increase sales. This is because it gives another stream of information to the consumer. With great options like Woocommerce and Shopify making sales is faster than ever.

Woocommerce and Shopify are great tools to help increase sales through a website. We use Woocommerce for all our customers who want an e-commerce site, due to the customisability. There are plenty of great tools that teach users how to use Woocommerce like this one.

With so much potential from a website, it seems foolish not to develop a website. We’re only at the tip of the ice burg with the benefits of a website.

Sales from Websites

2 – Marketing Benefits

Marketing is done a bit differently now a day – businesses are now starting to understand the demand for having their information online. A recent study found that 89% of Americans now use the internet to shop according to the Pew Research Center. With such a huge amount of opportunity its surprising that only 66% of all businesses use online advertising. According to The Manifest. That’s all businesses, the figure for small businesses is likely to be a lot lower.

Having a website gives businesses the opportunity to advertise via search engines and use SEO to broaden their reach. Having this ability means that marketing will become more effective and future proof. With the ability to track sales and instantly work out ROI (return on investment). Website marketing is the future of marketing and now would be a good time to start if you haven’t already. Use tools like Google Adwords for online advertising and get in touch with a company like Channel Creative for SEO and new website builds.

We’ve got a lot of articles on PPC, SEO and website building, so feel free to check out our blog page. You can get in contact with us as well using the big button below or clicking here to drop us an email. The marketing benefits of a website can be great if you know how to take advantage of it.

PPC, SEO and Digital marketing

3 – Increase efficiency

We mentioned earlier that they’re a lot of tools online to help increase sales and also marketing. But these tools aren’t only limited to sales and marketing, they can help almost every aspect of a business.

From tools like live chats that reduce the need for phone calls through to booking systems. All these come together to make an automated system that reduces the need for many emails or long drawn out phone calls.

Website Efficiency Example

One example from one of our clients was the need to reduce the number of emails sent. As well as this they wanted to reduce the time dealing with customers asking for data they had already received. Their last need was to reduce the time spent updating documents and communicating the updates to their customers. To solve these issues we added a customer login portal on their website. This customer portal shows private documents to their customer, with each customer having their own login. The portal features a common folder which updates from one single point. As well as the information for quotes, sitemaps and other private data would be accessible only by that customer.

One small example of how a website reduced the amount of time spent on admin is just a small part of the benefits of a website. There are countless other ways in which a website has helped reduce admin time and increase the benefits of a website. Using plugins like Pure Chat to reduce phone calls and plugins like Anti-Spam to reduce the time spent checking comments.

For any type of website, improvements get in contact with us in the comments below. If you’ve got an idea of how to make your website better but don’t think its possible, get in contact with us and we’ll make it happen (try).

Efficiency for websites

4 – Improve Branding

89% of B2B marketers say that branding is their most important goal according to the Content Marketing Institution. That means there is a lot of pressure on the branding of any business no matter what size. Don’t get thinking that branding is just your logo and letter headed paper. Think more new school, especially for B2B businesses that need to stand out.

Branding isn’t just about the logo, it’s about the whole feel of the company and whats the first place a customer is going to look to find out about a company? The website! Having an on brand website can get that point across to a customer a lot faster and a lot more efficiently, especially if the branding is good! Use a website to increase the reach of your branding, as a key part of your branding strategy. Check out this article for more information on branding strategy.

So how is a website branded? In a lot of ways, obviously showing the logos and the colour scheme is important. But don’t forget the font, the style of headings, the layout, how the pages fit together and also how the content reads. The branding should follow all the way through a website, social media channels and of course the hard branded items.

Take Channel Creative, for example, the whole way through the site the branding doesn’t change. It’s unique to Nottingham, its colours are blue and white and it bloody loves a good stock image! Even though they have a lot of love for these stock images, it doesn’t take away from the benefits of a website.

website branding
Visme – https://blog.visme.co/brand-identity/

5 – Showcase your business

The 5th and final point is to showcase your business. Throughout this top 5 list, we’ve mentioned what a website can do to improve sales, marketing, efficiency and branding. The last point is how a website can showcase a business. This is initially why businesses set up website’s in the first place, as a flyer for their business. It’s not until later that websites develop into what they are now. If there was value back then in having a website I’m surprised 50% of businesses don’t see the value now.

Businesses can showcase their work, the achievements, contact details and their views on industry matters. Effectively changing the way customers see businesses. No longer needing a doorstep into a business, they can now use a link to find out all the information they could ever need. With effective web design and development, a website can reach out to a much wider audience. Naturally increasing the scope of any business, no matter how big or small.

Why does a business need a website?

The answer is pretty clear now… with a huge amount of demand for online information, businesses need to develop with the times. Those businesses in industries that don’t see the worth now will slowly start to fade away as generations retire and new leaders emerge. These leaders will no longer be looking through trade magazines to find potential new suppliers. Instead, they will be looking through search engines.

For more information on website development and design get in contact with Channel Creative using the blue contact button below. If you’ve got a question feel free to drop it in the comments below.